Jaco Maass

CEO & Co-founder SDX Africa

Jaco Maass has over 25 years of expertise in corporate banking, agribusiness, and tech innovation. With a degree in agricultural administration and an MBA from Stellenbosch University, Jaco leads SDX Africa, bringing digital innovation to agricultural and food supply networks. Over the past four years, working with food and fiber supply chain businesses navigating digital transformation, SDX has learned a fundamental truth: 95% of success lies in people and process, not technology. This insight defines SDX's approach—focusing on the 95% that truly matters, making the business technology independent and able to deliver lasting value regardless of platform or system. Jaco's philosophy is rooted in systems thinking, recognising that sustainable success requires understanding the intricate connections between people, processes, and technology. He is now embarking on the journey of green finance to support sustainable supply chains, aligning environmental responsibility with commercial viability. He remains dedicated to solving the complex challenges facing the industries and innovating for enduring success.