Ada Thela

Founder & MD Zoe Diamonds

Ada Thela is an entrepreneur in the diamond industry. She is the Founder and Managing Director of Zoe Diamonds which is based in Gaborone, Botswana. Zoe Diamonds is a diamond manufacturing services and rough trading services provider. She has over 7 years experience in the industry, having trained extensively under the tutelage of WDM-Botswana (a subsidiary of Constell Group). Ada is passionate about both diamonds and people, her company won 2nd place at the Facets 2023 pitch competition and she won the AU-UNDP Youth in Trade Challenge in November 2022. She aims to grow Zoe Diamonds into a Pan-African brand with a global footprint