INEOS Automotive

In 2017, INEOS Chairman, Sir Jim Ratcliffe, a car enthusiast and experienced adventurer, identified a gap in the market for a stripped back, hard-working 4X4 engineered for modern day compliance, comfort and reliability. INEOS Automotive Limited was formed to bring the vision to reality with a fresh perspective of 4X4 development and manufacturing. Learning from the best off-roaders of the past and partnering with world-leading suppliers, INEOS Automotive launched the Grenadier in 2023, a truly world-class, off-road oriented 4X4 that’s comfortable, practical, durable and reliable, meeting the expectations of the 21st century driver. Following in Grenadier’s tyre tracks in late-2023 came the Quartermaster, a versatile double-cab pick-up, engineered to deliver the same capability with greater load-carrying capacity.