The Golden Rules for Exhibiting
Ready to make your Mining Indaba 2026 exhibition experience seamless and successful?
Use this helpful guide to plan your experience from pre-event promotions to post-event nurturing.
Before the event...
Follow these steps to prepare for Mining Indaba.
Set your goals
Are you looking for qualified leads, better conversion rates, or do you have a specific audience you would like to reach? Define what success looks like by setting clear and measurable targets.
Promote your presence
Let your network and industry know you’ll be at the event through: Social media and event hashtags: #MI26 #MiningIndaba2026 #StrongerTogether #MakeYourMark. Targeted email campaigns sharing your stand location. PR channels that promote product launches and announcements.
Check out the Exhibitor Portal
Log in to the Exhibitor Portal to access key operational details and marketing resources.
Go live on the Mining Indaba App
Download and explore the Business Matchmaking Programme to see who’s attending and to schedule meetings.
Bring your whole team
Encourage your colleagues to register as delegates - bringing the whole team ensures you have stand cover throughout the event while making the most of the content sessions and networking opportunities. To register your colleagues, email [email protected].
Pre-booking for 2027 is now open
Secure your stand early and focus on maximising your ROI at the event. Speak with the team today.
At the event...
Follow these steps to maximise your investment.
Elevate your stand
- Use eye-catching visuals and clear messaging
- Make use of interactive technology like VR, 3D demos, and touchscreens
- Offer branded giveaways to attract visitors and capture their data.
Train your team
- Ensure staff are aligned on products, brand messaging, and sales processes.
- Implement incentives for customer engagement and proactive outreach.
- Make use of lead capturing tools and take personalised notes for effective follow-ups.
Join networking opportunities
- Spread your team across the event to ensure you make the most of Mining Indaba’s lounges, eventcases and happy hours. Find out more here.
- Get to know current or prospective clients by attending sessions they’re speaking at or sessions that might be relevant to them. View agenda here.
After the event...
Follow these steps to capitalise on your success, quickly.
Follow up
- Make sure to contact hot leads within 48 hours.
- Send a personalised message letting them know you enjoyed meeting at the event.
- Nurture colder leads with automated or bulk-targeted content.
Measure your success
- Track the return of your stand investment by reviewing your performance against goals.
- Debrief with your team on what worked and what needs improvement.
- Rebook early for Mining Indaba 2027 to lock in the best rate and maximise next year’s ROI.
Have questions?
If you have any questions about your exhibitor experience, don’t hesitate to reach out to the Mining indaba team: [email protected].
Discover More
Mining Indaba App
The Mining Indaba app and Business Matchmaking Programme streamline your experience at the world’s largest mining investment conference with personalised agendas, messaging, and interactive maps for easier connection and engagement.
Download App
An Exceptional Week of Networking and Collaboration
Building on the success of 2025, Mining Indaba 2026 will offer even more opportunities to connect with key stakeholders, exchange valuable insights and develop partnerships that drive sustainable growth across Africa’s mining landscape.
Explore Networking Events
A World Class Content Programme
The 2026 agenda delivers the intelligence and analysis you need to stay ahead — from strategic outlooks and policy updates to deal-making forums and technical insights. Discover the sessions that will shape mining across Africa.
View the agenda
Insights from the Industry’s Most Influential Voices
Learn from influential leaders and industry experts through keynote talks and thought-provoking panel discussions. Expect sharp insights, diverse perspectives and practical takeaways from those shaping the mining sector today.
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