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About the Global Natural Resources Portfolio

Through our market leading events, the Global Natural Resources Portfolio (GNR), is playing a pivotal role in the sustainable socio-economic development of Africa.

The continents abundance of natural resources presents unrivalled opportunities at Africa Oil Week, Green Energy Africa Summit and Investing in African Mining Indaba, to meet global energy demands and facilitate a just energy transition.

Working with our communities from around the world we create and facilitate business which inspires industries to develop and deliver a more sustainable world for us all.

About HYVE

We believe that when people come together, powerful things happen. Hyve Group plc connects global industry communities through unmissable events, online networking platforms, and hyper-productive meeting programmes.

Our decades of experience put us at the heart of industries, and we are committed to using our influence to shape innovation and drive progress across our customer communities.

Our market-leading portfolio of global brands includes Shoptalk, Spring Fair, Africa Oil Week, Bett, Mining Indaba, and Retail Meetup.

#LifeAtHyve

At Hyve, we are driven by our values: brilliant work, fresh thinking, rich connections, and collective buzz. In practice, this means we value quality, work with passion, celebrate uniqueness, and are our best when we work together.

We value a diverse team and are committed to employing individuals from all backgrounds and creating a culture based around belonging.

Our hybrid working model ensures we respect our peoples’ work/life balance.

Human connections are our speciality, and we offer a jam-packed calendar of social events, inclusion workshops, and professional development opportunities to make sure #LifeAtHyve is always fulfilling and exciting.

See our vacancies

Content Marketing Sales

CONTENT

Senior Content Producer, Green Energy Africa Summit

Vacancy No: VN1145
Employee Type: Permanent
Employment Type: Full-Time
Location City: London
Location Country: UK

Key Responsibilities

• Outline, communicate and oversee the delivery of the energy related strategy for the portfolio, encompassing AOW and GEAS.
• Set the strategy out clearly in the PDR and work with Event Director to complete, present and communicate to the portfolio.
• Set and deliver AOW and GEA content programmes in line with the strategy.
• Decision Making Overview:
  • Final say on the overall event lies with the VP who will set out his vision, strategy and positioning for AOW and GEAS.
  • Vision and strategy is owned by the VP and with the support of the ED it will be executed accordingly. The day-to-day management of the event and project timeline will be managed by the ED but the overall decision-making lies with the VP.
  • Decision making on immediate issues pertaining to EDs reports functionality remains with ED, however, decisions surrounding the brand or strategic direction of the events remain with the VP.
  • Event Director will hold weekly 1-2-1 to inform the VP of the progress of the time-line and general departmental management and progress. VP retains the overall decision on issues and challenges facing the products which are reported into him from the ED.
• Lead and deliver on AOW, GEA and MI Ministerial and Head of State Attendance.
• Support sales efforts with KAs to maximise revenue across AOW, GEA and MI. Sales inventory and pricing offers to be managed by the ED and CD.
• Develop and manage Strategic Partnerships across AOW and GEA to add additional revenue opportunities and to add value to the brands.
• Establish strategic events in line with the overall strategy. Inc. IAGC conference, Regional Roadshows and GCC Energy Summit. Work closely with the ED to manage the execution of each project.
• Manage the Content teams, overseeing content strategy and delivery and manage the Executive Advisor for Southern Africa.
• Work closely with key stakeholders, senior government officials, industry associations and governing bodies to secure their involvement in both events and help shape the events content, seniority and importance.
• Be the ambassador for the brands in industry and amongst a strong government network and leverage these relationships for the benefit of the events.
• Be the lead external spokesperson for the events, conducting media interviews for trade and national media.
• Have awareness of event budgets, working closely with the ED to ensure budgets are met. Day to day management will be the responsibility of the Event Director.
• Work closely with other departments to ensure smooth and effective delivery of marketing and operational outputs that relate to content and government attendance.
• Work closely to support the Event Director in ensuring commercial prospects are targeted and monetised in line with the strategy.
• Oversee the strategy behind VIP attendance at the Energy events and deliver the VIP Programme.
• In with the strategy provide support to the Senior Content & Project Manager to deliver the content programmes and individual projects (such as VIP and Ministerial attendance) at each event.
• Implement, lead and engage with Advisory Boards for both AOW and GEAS.
• Increase revenues from government-based strategic partnerships, specifically Governments and Ministries, including;
• National Oil Companies
• Trade agencies
• Global Bodies – UN and Africa Union
• Select commercial clients (when related to governmental presence)
• To design and develop innovative revenue streams where possible.
• To oversee and manage all Ministerial and Head of State attendance at all events in the portfolio, including Mining Indaba.
• Internal reporting, LABS, budget management/delivery, PUR/PDR delivery, event plans, sales plans, sales inventory/pricing/offers/revenue targets to be led and managed by the ED.

Skills Required

• Outstanding strategist with detailed knowledge of the energy sector, having operated in the industry for 5+ years.
• Strong experience dealing with senior government officials, from Ministers to Heads of State, with a detailed understanding of doing business and building strategic relationships in Africa.
• Excellent interpersonal skills, good at building effective working relationships at all levels and able to work effectively with senior partners.
• Excellent leader who can clearly communicate a strategy, secure trust, motivate a team and deliver exceptional results.
• First rate communicator with proven business development and negotiation skills.
• Experience delivering media interviews to print and broadcast media.
• Ability to assimilate knowledge rapidly and apply it influentially.
• Strengths in building effective relationships and networks at the highest level of industry and government.
• Experience of managing across an international and diverse cultural business.
• A strong commercial background and outlook. Sales and results driven with a positive ‘can-do attitude’.
• Ability to work in a high performing, fast paced environment.
• Outstanding self-awareness, able to command respect, with high levels of influencing skills.
• Motivated, with a strong work ethic and desire to succeed.
• Able to understand customer needs (implied and explicit) and adapt our portfolio of events and services to build a tailored solution for them.
• Exceptional presentation skills.

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Senior Conference Producer, Africa Oil Week and Green Energy Africa Summit

Vacancy Name: Senior Conference Producer, Africa Oil Week and Green Energy Africa Summit
Vacancy No: VN1010
Employee Type: Permanent
Employment Type: Full-Time
Location City: London
Location Country: UK

Key Responsibilities

• Develop a content strategy for each event (both live and virtual), setting the timeline and securing buy in for the vision and goals.
• Input into PUR/PDR and development of a 1-year & 3-year plan
• Physical show strategy and content schematic ownership
• Omni-channel digital content strategy
• Attend weekly portfolio leadership Labs
• Brief Sales and Marketing on content strategy & brief any new AOW and GEA team members
• Fulfil deliverables for industry partners and partner content
• Maintain news section of website
• Regularly report on the content production progress and results.
• Draft programmes across all stages based on market-tested feedback from meetings and calls. This includes coordination of all additional content initiatives including student programmes and AOWomen.
• Plan a research campaign that will deliver the right content proposition for both events (including virtual / in-market meetings, advisory board days and calls).
• Build industry relationship and partnerships in support of the event goals – importantly this includes hosting and facilitating expansion of the advisory board for AOW.
• Management of all content partners inc. wider event deliverables
• Determine who (other than Hyve) might be responsible for creating content (for example associations, industry bodies and partners).
• Work with media partners and associations – in collaboration with our marketing team - to support/develop the programme where appropriate.
• Identify, invite, confirm and manage speakers and related logistics throughout the process.
• Identify potential sponsorship opportunities and targets, working closely with the sales team to maximise revenue from each agenda, whilst ensuring that the content delivered is of the highest quality.
• Working with the VP Energy & Government Relations, set the content budget for each event and ensure it is effectively spent and updated on the cost trackers.
• Work closely with marketing and digital content to support the use of live and virtual content in the marketing campaign.
• Editorial calendar management and coordination across all departments (Marketing, Content, Govt Relations)
• Creation of digital digests and all content for editorial led newsletters
• Hosting of video recordings across departments inc. gov relations
• Much larger cross over of marketing/content department this year due to resource, with content taking increased responsibility for article writing, speaker interviews, webinar hosting, general promotion.
• Create digital content (blogs, webinars, newsletters, thought leadership) as required, especially in the context of current live event challenges.
• Work with the Sales, Operations and Government Relations teams as a Content lead, coordinating content across all platforms.
• Actively participate in the end to end process of feature design and creation where appropriate.
• Deliver a meticulous onsite and virtual experience following best practice and creating exceptional standards of customer service.
• Line management of 1 direct report. Encourage professional development by identifying and addressing skills gaps.
• Meet all deadlines in line with best practice and the agreed portfolio blueprints.

• Project management, planning and organisational skills to consistently meet objectives
• Research skills - to plan a call campaign, carry out effective calls to uncover commercial insights and distil large volumes of information to understand the commercial landscape of contracts, markets and future purchasing trends across a variety of industry stakeholders
• Teamwork - to understand the requirements of internal stakeholders helping them to meet their goals and still achieve your own
• Change Management: Ability to work in an evolving and fast paced environment
• Advanced relationship building skills to develop external relationships and partnerships with new and existing clients and stakeholders
• Content production– experience in consistently producing event relevant live content hitting deadlines, KPIs and achieving results
• Creativity - to translate market intelligence into a market leading content proposition with variety and innovation – matching the needs of the visitors
• Sales acumen - ensure you and the wider team brief, motivate and input into the wider sales strategy/team to generate revenue opportunities
• Marketing understanding - to brief, motivate and input into the wider marketing strategy ensuring the content features are leveraged
• F2F meetings and presentation skills - experience in leading effective senior stakeholder meetings both internally and externally
• Onsite event execution – to deliver a high standard of onsite execution
• Content creation in a commercial B2B events organisation
• Experience of speaking with and working with senior industry stakeholders
• Proven track record of consistent, high quality, innovative commercial content production - always with the customers front of mind
• Evidence of being a strong team player with the ability to be flexible and agile in a fast-paced environment
• High level of stakeholder influence and management, networking and relationship building
• Previous experience on working in events in Africa OR the Energy / Mining Sectors

#LI-DNI

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MARKETING

Marketing Manager – Green Energy Africa

Division: UK
Reports to:  Senior Marketing Manager
Location: London
Job status: Perm
 

Job Purpose

We’re looking for a creative and analytical marketing manager who can play an instrumental role in the creation and roll out of Green Energy Africa. This role would suit someone with the experience and creativity to understand our audiences and articulate the benefits of attending in the most compelling and effective ways possible. This is a great role working in a dedicated cross-functional team who are all highly motivated to make it a real success. The Marketing Manager will ensure that all marketing activity aligns and integrates with both the brand objectives and strategic marketing plans, while driving delegate and sponsor acquisition, retention and advocacy.

Key Responsibilities:

• Gain deeper customer insight through regular meetings with core stakeholders. Use this insight to create event marketing strategies that translate into integrated strategic plans.
• Drive content marketing activity that generates new delegate and sponsor audiences and retains existing customer groups.
• Define target audience profiles (by role, sector, territory and company) and required reach for event; research plan to deliver required reach, and work with data team to deliver.
• Work with campaigns teams and event marketing teams to ensure all plans translate into clear campaign and activity schedules, and meet required timelines, milestones and budgets; and that all elements of the plan are covered tactically, with someone accountable for delivering all aspects of the plan.
• Ensure strong communication with key internal and external teams at all times, including weekly meetings to review activity, spend and results, and agree plans to optimise or remediate where needed.
• Deliver compelling copywriting for all channels (including web, email, print) and create all promotional collateral for the campaign (print and digital).
• Provide aggregated reporting of event KPI performance vs. delegate and lead targets, ensuring full ownership of monthly marketing KPIs, and weekly reporting.

Person Specification:

Experience required

• Minimum three years’ experience of creating highly effective tactical marketing plans.
• Practiced in managing and implementing all aspects of the marketing mix.
• Experience in stakeholder management (internal and external)
• Experience working with data and developing insights for reporting and improving customer experience.  
• Experience of working within the events industry desirable.
• Degree in marketing or business desirable.

Key competencies required

• Highly organised with ability to manage multiple projects
• Excellent copy writing/proofing skills
• Analytical, data-driven and highly structured approach to decision-making.
• Customer-oriented, taking pride in exceeding customer expectations.
• Results-focused, able to clearly demonstrate success via proven metrics.
• Strong communication and presentation skills – able to clearly and succinctly convey information and ideas through a variety of media to individuals or groups within the team, in a manner that engages the audience and helps them understand and retain the message.
• Strong relationship skills – able to build and develop working relationships with the client and across the business to facilitate the accomplishment of goals, leverage learning and share best practice.
• Highly proactive, initiating attitude – able to take prompt action to accomplish objectives and goals beyond what is required, with the energy and tenacity to address bottlenecks and barriers.
• Adaptable and flexible.

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